I’m (sort of) saving for a house, car and designer handbag (just not necessarily in that order).
But, as soon as I have these assets, I’ll have to start think about writing a will. I don’t want just anyone taking over my estate.
That’s why digital innovator Komal Joshi has launched a technology start-up to allow people to protect their online legacy. From transferring Bitcoins to donating Twitter followers, Planned Departure gives people confidence that their requests will be carried out after death.
It was only a few years ago that companies started springing up to ‘spring clean’ social media accounts. But Komal – who launched her enterprise following the death of her father – has taken this one step further and got people thinking sooner rather than later. In reality, it makes things easier for your loved ones to navigate through your web of passwords and online security questions.
Starting at just £19.99 a year, you can list your wishes for your PayPal accounts, personal files and social networks.
But, individuals aside, how does this service benefit businesses?
Working for a charity, it raises the question whether the third sector should be revamping its ‘leave a legacy’ materials to include the transfer of Twitter, Facebook and Instagram followers – a quick win for an organisation to expose itself to a new, and ‘soon to be engaged’ audience.
So, maybe this idea isn’t so crazy (or unnecessary, as per my first reaction) after all.
If you’re anything like me, most of my thoughts, ideas and secrets aren’t offline; they’re buried in the depths of my iPhone, my blog and my emails.
If brands or bloggers can betroth their valuable assets to someone they trust, to continue or cancel in line with their wishes, it’s definitely worth doing. Just don’t leave it too late.
What do you think of Planned Departure’s offering?