What can I say? I aspire to run my own business, buy a house and have a bulldog (or two).
I just find them adorable. And with the return of Eastenders’ Lady Di this week, I was like a kid at Christmas watching my favourite soap.
So, to read that the Dogs Trust has launched its own range of canine emoji for smartphones- featuring the 23 most popular breeds – was fantastic. A great marketing move.
But, what I like about the Dogs Trust venture is that there’s a story behind its entry into the emoji market – each dog is based on a real-life pooch at one of the charity’s re-homing centres.
So, not only can you add a ‘doggy’ dimension to your messages, but you can also get to know potential dogs which are still looking for a good home.
But, this campaign isn’t just an avenue for the brand to break into people’s social media conversations, it’s also transforming it into a content creator.
It’ll be interesting to see how the charity develops this campaign, and plays on it to connect potential owners with dogs, leaving me with the following questions:
- Will there be subsequent ‘diversity’ updates?
- What data can the Dogs Trust extract from downloads and how will it be leveraged?
- And, most importantly, will it change people’s behaviour and generate a rise in adoptions?