But, sometimes it pays to go back to basics – and billboards never disappoint.
Offering free lager from a tap sitting under the brand’s slogan, crowds gathered in the sun for swift half under the watchful eye of security.
Who said advertising had to be boring (and two dimensional)?
Hot off the heels of ‘probably the best poster in the world’, here’s a round up of some of my favourite campaigns from this year:
Let it go, let it go
Taking over a month to freeze four tonnes of ice, it encapsulated £700 – the total the average family wastes by throwing food away. Although, it’s not known if it the money was set to be used as part of a giveaway or charity act to round the stunt off. I’ve been drinking, I’ve been drinking
Giving people a chance to see what Coke Zero actually tastes like, the brand’s drinkable campaign was accompanied with coupons, drinkable flyers and even a concert to raise the brand’s profile.
Look at me, look at me
Using facial recognition technology to ping into action whenever people were taking notice, it was one of the first times an advert has been used to change its creative message. And, launching on International Women’s Day, this ‘show stopper’, raising awareness of domestic violence, was sure to get noticed – giving the charity a real coup.
This is how we do it in London, London
It worked because the quotes made it easy for commuters to connect with these touching individual stories that we all know too well.
Have you seen any brilliant billboards recently? Snap a picture and tweet me at @dmhwhite to be included in the sequel.