Time To Talk Day: 3 brand campaigns that shout the loudest

It’s Time To Talk Day, a movement that shines a spotlight on the benefits of talking openly about mental health – and it’s never been more relevant. It arrives just days after The Prince’s Trust launched its annual Youth Index report that revealed that young people’s happiness and confidence are at their lowest levels since the series […]

‘Even the Pope needs marketing support’ and four other digital updates

Hey, how are you doing? Done much over the past five months? I’m afraid I wouldn’t know because, unfortunately, I’ve been hiding under my digital marketing desk (pretending to have it all together during the 9-5) and, as a result, I’ve not had / made time for my WordPress whirlpool of escapism – and, for […]

Five ways to grow support with user-generated content

Every charity needs good content to help it stand out from the crowd. It gives you creative licence to persuade people to donate, buy or connect. But, digital marketing teams no longer need to scramble for news to push out. Not if they have a decent advocacy plan in place which encourages supporters to do […]

If I ruled the company…

If you haven’t already noticed I’m pretty opinionated. But, in my defence, which hard-nosed PR and marketing blogger isn’t?  We’re just a couple of weeks into 2017 and I’ve already caught myself using the phrase, ‘It’s not how I’d run my company’ – an easy statement to make when you’re not in charge of very […]

How Instagram is looking after users in mind, body and spirit

To be sung to the tune of Diddy’s anthem: The B. The U. The S. The Y, I’m busy. Work is all too easy to blame, but it’s not the only reason I’m feeling a little ‘arghhh’. Even planning shopping trips and holidays has become stressful thanks to the list of jobs they create. Working […]

Why Captain Morgan’s right to challenge the US Constitution

We all know that most brands are good at PR, but very few are effective at adding value to the wider conversation. They’re frightened to have an opinion for fear of rocking the boat and alienating their customer base. Of course, companies can also push the boundaries too far. Think Paddy Power who just doesn’t […]

MTV opens up a new series of Cribs with Snapchat

It’s been 36 years since The Buggles declared that video killed the radio star. Yet since MTV launched in 1981, it’s been pivotal in bringing popular music to the masses – giving iconic artists such as Bon Jovi, Bryan Adams and Prince a rock and roll platform to sing from.  But, there’s a long-running joke […]

Brands aim to empower people this World AIDS Day

World AIDS Day, which gives people an opportunity to unite in the fight against HIV, takes place on Tuesday 1st December (which also happens to be Giving Tuesday too). With 100,000 people in the UK living with HIV, and 34 million globally, it’s a significant campaign brought to life with a simple red ribbon. At […]

App brings new meaning to phrase ‘you snooze, you lose’

If you didn’t already know, it’s November. Or, as most men will try and convince you, ‘Movember‘. But, either way, that doesn’t change the fact that it’s dark, cold and miserable – three factors that make me want to hug the pillow in the mornings. And I’m not the only one. Chelsea Apps Factory has […]

The top five charity hashtag trends you love to hate

I’m going to let you into a secret. I wasn’t brave enough to take part in #NoMakeUpSelfie, I was nominated for the #IceBucketChallenge twice and I didn’t dunk myself in cold water and although I’ve laughed at CLIC Sargent’s #JokeAppeal campaign, I’ve not donated. So, there you have it. I’m a bad person. But, while I’ve […]