Fila gives Banksy a run for his money

I was late to the party when the world-renowned ‘graff-art-i’ father Banksy first hit the scene. But, when I did, I went through the same stages we all did. From ‘is that legal?’ and ‘who is he?’ to ‘what’s he trying to teach us’ and ‘I wish he’d give my house a makeover’, love him […]

PR: a step in the right direction

It’s amazing how many ideas you can come up with for brands that you don’t work for and today was no exception. In fact I was most productive during my lunch break, dividing a mini comms plan for new footwear company She’s So Shoes. I was asked to pull together a quick press release to […]

Do you Beliebe in brand PR?

It’s been a difficult week for certain celebrities. They’ve made mistakes that have dented their image and some poor PR will have to pick up the pieces. There’s two famous faces I’ve got in mind: Justin Bieber and Lord Sugar. Beauty and a Beat singer Bieber turned up late to his own concert at the […]

Top tips to lead a brilliant brainstorm

Ever come away from a brainstorm thinking you could have done more? More enthusiasm. More ideas. More ‘wow’ factor. Here are some top tips to keep the brainstorm creative and lively, ensuring you get the best ideas: 1) Decorate Inspire your team with images. Whether it’s products, themes, words or colours, get people thinking the […]

PR: Lost in translation

Have you ever spoken so passionately in client meetings that you don’t even understand what your saying? You know the meetings I mean – pitching in that big idea to get closer to your contacts to show them what you can do. Today, I’ve done something similar. I’ve spoken a pidgin English; a combination of […]