Manning your organisation’s social media control decks is both a blessing and a curse. On the one hand you’re in the privileged position to be the sole voice of the company. Whether you spend all day responding to customer service queries or exercise your poetic licence to raise awareness, there’s no limits to how digital […]
They say a picture is worth a thousand words. Then, what’s the value of an Instagram? I guess it depends on what filter you choose. One thing’s for sure – brands are boosting their presence on the photo-sharing site and I don’t just mean using hashtags. Clever companies are now using it to build entire […]
I have two words for you: guest blog. Hop over to Don Ferguson’s blog – Omnirambles – and read my latest PR and social media offering here. It suggests three ways that SOS Children’s Villages could improve its video campaign, which has secured more than 10.3m views in four days. Enjoy!