Barbie vs Zoolander. An Instagram partnership no-one expected

Barbie has had a busy week. Not only has she done us all a favour and put on some weight (in the most positive way possible), but she’s also been cheating on Ken with Derek Zoolander who recently made several appearances on her Instagram. To celebrate Zoolander 2’s UK cinema release this Friday, Derek and co […]

Vittel vamps up water bottles to remind you to keep drinking

Midweek question: should PRs and marketers attempt to create a campaign when an app already exists? I woke up at about 3am this morning and killed some time checking Twitter (yes, I’m one of those people who reaches for their phone) and saw that Ogilvy – the agency behind the UN’s predictive Google search campaign […]

Weight Watchers’ café is fuelled by social media

It’s not a case of bloggers’ block that’s kept me away for so long; it’s a lack of intriguing campaigns. But, just as I was about to give up hope… Weight Watchers opened the door to a very interesting concept. The weight-loss company has launched its first ‘Feel Good’ café in London, and social media […]

Our survey says… more please!

Welcome Prime Timers – to the first blog of the new year. If you’re struggling with the thought of the five-day working week, then this blog probably won’t help. I’m going to get underneath the skin of a recent survey and debate the PR-Journalist-Consumer relationship. That’s right folks, we’re exploring a three-way relationship. The Energy […]

Curiosity Cola stands up to the big guns

I know, I know – I only blogged yesterday but this brilliant advert by Fentimans Curiosity Cola is good enough for me to break protocol. Not many everyday brands have the size, weight or wit to disrespect super brand Coca-Cola, but Curisity Cola – a natural drink – has launched a campaign with the slogan: […]