Three reasons why *those* Protein World adverts ruffled my feathers

Earlier this week I cheerfully skipped onto the tube. Not because I was on my way home from work, but because I’d read that Protein World‘s contract with Transport for London had come to an end. In essence, no more sexist ‘Are you beach ready?’ adverts to ruin my commute. Hallelujah! With research claiming that more than 60% of […]

Weight Watchers’ café is fuelled by social media

It’s not a case of bloggers’ block that’s kept me away for so long; it’s a lack of intriguing campaigns. But, just as I was about to give up hope… Weight Watchers opened the door to a very interesting concept. The weight-loss company has launched its first ‘Feel Good’ café in London, and social media […]