I’m going to let you into a secret. I wasn’t brave enough to take part in #NoMakeUpSelfie, I was nominated for the #IceBucketChallenge twice and I didn’t dunk myself in cold water and although I’ve laughed at CLIC Sargent’s #JokeAppeal campaign, I’ve not donated. So, there you have it. I’m a bad person. But, while I’ve […]
Midweek question: should PRs and marketers attempt to create a campaign when an app already exists? I woke up at about 3am this morning and killed some time checking Twitter (yes, I’m one of those people who reaches for their phone) and saw that Ogilvy – the agency behind the UN’s predictive Google search campaign […]
I have a confession to make. Seven months ago I completed the incredible Tough Mudder challenge, and sometimes I wear my victory t-shirt to the gym to subtly show other people on the treadmill how brilliant I am. By the way, it feels good. If you don’t know what Tough Mudder is, I’ll pop it […]
It’s World Water Day! To celebrate, Oritsé Williams from JLS opened a water wall in Canary Wharf, which highlights the name of WaterAid‘s supporters. Want to find out more? Hop over to Don Ferguson’s Omnirambles blog now.
It’s been a good week for ducks. Or rather, it had been before London Duck Tours’ bus-boat caught on fire in the Thames this afternoon, leaving passengers to jump overboard. Now I’ve seen those bus-boats poodling around the capital and I can’t say I’d jump at the chance to take a ride. While the brand […]
Have you heard the one about Coca-Cola calling one of its customers a ‘retard‘ via its latest promotion? Ok, maybe you haven’t because it happened in Canada. But here’s what happened: Blake Loates bought home a bottle of Coca-Cola’s Vitamin Water earlier this week and she was in for a shock when she unscrewed the […]