Obama wins election with careful spending

He’s done it again – Obama is back in the White House to complete a further, and final, four years. But, how exactly do you become President of the Unite States? Spend up to $2bn – largely on advertising in swing states like Ohio and Virginia to grab voters’ attention. That’s how. It wasn’t just […]

Hurricanes are no joke

Whilst New York is suffering from death and destruction caused by mega storm Hurricane Sandy, which has killed tens of people, retailer Gap has been encouraging Americans to stay safe inside and shop online. A PR nightmare. At the first hint of trouble, Obama cancelled his campaign trail dates and diverted to Washington to deal […]