Top airlines use Christmas holidays to connect with customers

There’s no doubt that 2014 has been the year of the charity campaign. From Macmillan’s reactive tube strike tweets to SOS Children’s Villages’ video, and every hashtag in between, it’s embraced smart PR with open arms. But, before I dish out any awards for creativity, it seems there’s a new challenger in town – the […]

What a day for a lovely campaign!

V… Va… Val… Valentine… No. I can’t quite finish that sentence but we both know what this blog post is going to be about don’t we? That’s right. Friday, 14th February. You know the score. That time of the year where companies don’t just sell those holidays, razors or games. It markets love too. Here’s […]

April Fools: a dish best served with PR

Pinch, punch first of the month and no returns white rabbit. Gotcha! Now that’s over with it’s time to remember another special day in the PR calendar: April Fools. So, let’s get straight to it. Here’s a nod to some top brave brands that have mixed the right ingredients (a pinch of believability, an ounce […]

Virgin delivers a classy TV campaign

Well here it is – the first time I’m using the happy / sad faces to refer to a campaign on Prime Time. Drum roll please. The first campaign is from Virgin Media’s TiVo… and… it’s … positive. Goodness knows how much this ITV and Channel 4 advertising stunt cost the company, but I think […]

Virgin’s new competition is out of this world

Just days after the world said goodbye to modest hero Neil Armstrong, Virgin Atlantic has announced its latest ‘out of this world’ competition campaign which will see one frequent flyer a win a trip to space. ‘Mission Galatic‘ will reward the user with the most ‘elevate’ points with a trip on Virgin’s sub-orbital space flight. […]

Oddbins rebels against the Olympics

Just three days before the Olympics’ opening ceremony, wine merchant Oddbins has launched a rebellion campaign against the Games’ top tier sponsors. The company, which has 35 stores throughout the country, is planning a counter-strike over the next three weeks – accompanied by campaign posters making consumers feel at home by wearing their ‘outlawed Olympics […]

Serena lets the alligator out of the bag

Five-times Wimbledon Champion Serena Williams has instilled fear into LOCOG and its sponsors by doing the one thing at Wimbledon that it can’t control at the forthcoming Olympics Games – bringing non sponsored brands into the stadiums. Serena ignored the All England Lawn Tennis Club rules throughout the two-week tournament – that clearly stated that players are […]