Top airlines use Christmas holidays to connect with customers

There’s no doubt that 2014 has been the year of the charity campaign. From Macmillan’s reactive tube strike tweets to SOS Children’s Villages’ video, and every hashtag in between, it’s embraced smart PR with open arms. But, before I dish out any awards for creativity, it seems there’s a new challenger in town – the […]

April Fools: a dish best served with PR

Pinch, punch first of the month and no returns white rabbit. Gotcha! Now that’s over with it’s time to remember another special day in the PR calendar: April Fools. So, let’s get straight to it. Here’s a nod to some top brave brands that have mixed the right ingredients (a pinch of believability, an ounce […]

Virgin’s new competition is out of this world

Just days after the world said goodbye to modest hero Neil Armstrong, Virgin Atlantic has announced its latest ‘out of this world’ competition campaign which will see one frequent flyer a win a trip to space. ‘Mission Galatic‘ will reward the user with the most ‘elevate’ points with a trip on Virgin’s sub-orbital space flight. […]