We’ve only got good things to say about Dove’s campaign

15th March 201615th March 2016 Prime Time Brands, Digital, Marketing, PR, Social media #speakbeautiful, account, achievement, agency, automatic, bot, brand, brand awareness, By Your Side, campaign, Coca Cola, community, company, competition, conditioner, content, conversation, data, digital, dirty words, discount, Dove, engagement, expense, free, gift, hair, hat, human touch, incentive, industry, International Women's Day, marketers, marketing, mechanic, microsite, model, online, Oreo, personalise, platform, PR, prize draw, Puma, re-tweet, reply, research, response, shampoo, share, social media, SPAM, tweet, Twitter, Unilever, user journey, values, wash, website Leave a comment

When you have a brand that’s willing to side step its own products for a ‘values-led’ campaign, you have to sit up and take notice. Unilever is the master of this. Marketers (should) want to work with them on either side of the table in order to experience how they get things done – because, from […]

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