How Decoded is on a mission to make everyone feel comfortable with coding

I don’t tend to make a habit of being in Central London before 9am on a Saturday, but I chose to break my own rules as part of my quest on learning how to code. International technology school Decoded has generated a bit of a buzz in recent months. From Brand Republic‘s Editor in Chief […]

A bad relationship means bad PR

The more I think about it, PR is very similar to an awkward relationship. Not quite there yet? Let me show you what I mean. First date best behaviour After a successful new business pitch, you’re bound to have butterflies in your stomach and that’s also how I feel after a first date. Your mind […]

PRs: How to host the perfect journalist meeting

There’s no doubt about it. When you’ve been in the PR game for a while, you get lazy. There’s no one turning point as to when this happens, but it’s not too long after you’ve found the gem of a journalist that will put something online moments after you’ve sent it – and they’re nice […]

Top tips to lead a brilliant brainstorm

Ever come away from a brainstorm thinking you could have done more? More enthusiasm. More ideas. More ‘wow’ factor. Here are some top tips to keep the brainstorm creative and lively, ensuring you get the best ideas: 1) Decorate Inspire your team with images. Whether it’s products, themes, words or colours, get people thinking the […]

PR: Lost in translation

Have you ever spoken so passionately in client meetings that you don’t even understand what your saying? You know the meetings I mean – pitching in that big idea to get closer to your contacts to show them what you can do. Today, I’ve done something similar. I’ve spoken a pidgin English; a combination of […]