The Academy tweets the perfect tribute to Robin Williams

When I woke up this morning I had a #WhileYouWereSleeping hashtag moment after reading that Oscar-winning actor Robin Williams has died at the age of 63. As the world’s media look for people who ‘knew him well’ for sofa interviews, finalise their obituaries and monitor celebrity tributes, there’s just one thing I’m interested in today: The Academy. Eight hours ago […]

#StayAlive: life-saving technology

When it comes to PR, charities are pushing themselves harder than ever to get noticed – and it’s paying off. From WaterAid’s social media waterfall to Macmillan’s tube strike tweet, charities aren’t just sticking to their marketing strategy, they’re also going after ‘quick wins’, which is putting pressure on press teams to generate more column […]

A perfect World Cup tweet gone wrong

I’ve decided that when Taylor Swift first sang the words ‘I knew you were trouble when you walked in’ she was talking about one of two things: 1D’s Harry Styles or the perils of social media. Social media is a bear trap for brands and the latest honey to lure them in is the World […]

Vittel vamps up water bottles to remind you to keep drinking

Midweek question: should PRs and marketers attempt to create a campaign when an app already exists? I woke up at about 3am this morning and killed some time checking Twitter (yes, I’m one of those people who reaches for their phone) and saw that Ogilvy – the agency behind the UN’s predictive Google search campaign […]

Birds Eye gets social media savvy with Mas#Tags

You’ve probably heard of the ‘tweet what you eat’ concept, but now you can eat what you tweet thanks to Birds Eye. That’s right, the food brand has moved away from its traditional potato waffles, hash browns and fish fingers in favour of Mas#Tags. Inspired by social media, the potato shapes include emoticons and symbols […]

Jamaica’s bobsleigh team in the (cool) runnings to get to the Games

Jamaica‘s motto is ‘out of many, one people‘ and it’s never rang truer than this week. The lush Caribbean island has qualified for the two-man bobsleigh event at next month’s Sochi Winter Olympics. That’s right – Cool Runnings is becoming a reality (again). But one thing almost stood in Winston Watts and Marvin Dixon’s way […]

Christmas campaign round-up 2013

With Christmas just around the corner, PRs are working at top speed to make the papers with their ‘quick and dirty’ festive stunts. And because Christmas is the season of giving, I’m doing the digging to present you with the industry’s top campaigns this month. I’m actually giving you two gifts because I’ve just noticed […]

69% of Londoners use their iPhone on the toilet… and other top trends

Technology might have come a long way since the first generation iPhone launched in 2007, but we certainly haven’t. We can’t go anywhere without it apparently. According to mobile phone network Three, more than two-thirds of Londoners continue tweeting and texting on the toilet. The infographic also shows that we’re using our phones most for […]