Chevrolet challenges journos to decode its emoji press release

The way PRs sell-in their press releases is changing . Not because they want to; but because they have to. When I first launched Prime Time I wrote a blog inspired by an Evening Standard comment piece which claimed that journalists just aren’t interested in press releases any more. So, the industry responds by applying the […]

Guest blog: Facebook’s hidden feature that (most) brands are missing out on

As Prime Time goes through its terrible twos, I need a ‘baby sitter’ every once in a while and I’m pleased to announce that Garth Beyer, Madison-based writer and Public Relations Strategist, has taken over this week. Focused on telling stories, running through trend-making PR strategies and trying new things in life, he puts his trust in […]

If the cast of Friends joined Prime Time

This is brand new information! Ok, I fooled you. It isn’t really. But, shame on you if you’ve missed the media banging on about the upcoming 20th anniversary of the first episode of Friends. It’s literally been everywhere! And, not wanting to miss out, I’m going to give Ross, Rachel, Chandler, Monica, Joey and Phoebe […]

This is NOT a Royal Baby blog: Waiter, is that an iPhone in my soup?

I use my iPhone all the time. It’s the first thing I check when I wake up and the last thing I look at, at night. I tweet, blog, Facebook and Snap Chat – and I’ll do whatever the next big thing is. I don’t get offended by people checking their phone when they’re with […]

Social media – a lot like putting your pants on.

This morning I popped into the Technology for Marketing and Advertising (TFM&A) exhibition to sit in on a few seminars. This morning’s best talk was on ‘social brand management’ led by Scott McKee from Birddog, a digital and brand consultancy, and Gareth Case from Xuber, a specialist commercial insurance company. They addressed the challenge faced […]