A perfect World Cup tweet gone wrong

I’ve decided that when Taylor Swift first sang the words ‘I knew you were trouble when you walked in’ she was talking about one of two things: 1D’s Harry Styles or the perils of social media. Social media is a bear trap for brands and the latest honey to lure them in is the World […]

Adverts don’t make nations fat, people do

There was an interesting article from the Independent on Sunday yesterday on celebrities advertising junk foods. Health campaigners plan to make a fresh attack on food and drink companies in an attempt to ban them from using celebrities to advertise their products. The finger isn’t just being wagged at celebrity ambassador veterans David Beckham and […]