Chuck E. Cheese needs some digital crackers to give its autism initiative some bite

Occasionally you can count on a mouse to the right thing. And, America’s Chuck E. Cheese‘s restaurant chain dedicating the first Sunday of the month to sensory play, for children with autism, is both morally and reputationally good.  Launching in time for World Autism Awareness Day last month, the organisation took a customer’s request to […]

How to avoid an almighty social media fail

Over the last few weeks I’ve been reminded that social media can do good as well as evil. With up to 3m slurs being shared on Twitter each week, according to figures published in Daily Mirror earlier this year, almost anything can fuel trolls’ fire to spread negative and hurtful comments. More recently the Star Wars film […]

Madonna’s like a virgin when it comes to social media

Is the Queen of Pop, Madonna, trying to tell us that she’s ‘like a virgin’ when it comes to social media? Or perhaps her PR manager has taken a ‘holiday’? Whatever the reason, it seems she just can’t help diving into global issues to tell the world something important: buy her 13th studio album, #RebelHeart. […]

How Decoded is on a mission to make everyone feel comfortable with coding

I don’t tend to make a habit of being in Central London before 9am on a Saturday, but I chose to break my own rules as part of my quest on learning how to code. International technology school Decoded has generated a bit of a buzz in recent months. From Brand Republic‘s Editor in Chief […]

PRs say they lack creativity

This week I came across the headline ‘PR scores itself poorly for creativity’ on website PR Moment and had to read more. The survey by the Holmes Report and training specialist NowGoCreate questioned 650 professionals from 35 countries on how creative they think the industry currently is – the answer is not very much. More […]