MTV opens up a new series of Cribs with Snapchat

It’s been 36 years since The Buggles declared that video killed the radio star. Yet since MTV launched in 1981, it’s been pivotal in bringing popular music to the masses – giving iconic artists such as Bon Jovi, Bryan Adams and Prince a rock and roll platform to sing from.  But, there’s a long-running joke […]

Can you solve this secret Christmas conundrum?

I receive more apologies than Christmas cards at this time of year. “I’ve just not been able to get organised, Donna,” is the response I get as I put a glittering red envelope in their hand. That’s ok. Seeing the smile on their face as they read my ‘Donner the reindeer’ pun is enough for me. […]

Gü’s #GetSingle campaign has a technical melt down

Holidays, days out and dinners are fantastic experiences… unless it’s just for one person. In fact, the only thing I can get away with solo, without fear of being judged, are taxis. Even then, it’s good to have a quick chat with the driver. It’s not that I’m afraid of being surrounded by couples, I […]

If you can’t do the time, don’t do social

Social media has made me more confident. No, scratch that. It’s made me bolshy – but in a good way. Why? Because it’s empowered me to position myself as an expert in PR, marketing and digital by virtually networking with professionals around the clock, and around the globe. Just as Twitter has significantly evolved since launching […]

Alternative advent calendars give consumers food for thought

I’d like to introduce you to someone – December. That’s right, get the advent calendar out and enjoy your first square of fancy cheap chocolate. This year, more brands are attempting to give consumers food for thought by not only engaging with them in a creative way on the 1st December, but also every day […]

Instagram won’t be the same again after reading this blog

They say a picture is worth a thousand words. Then, what’s the value of an Instagram? I guess it depends on what filter you choose. One thing’s for sure – brands are boosting their presence on the photo-sharing site and I don’t just mean using hashtags. Clever companies are now using it to build entire […]

PR: a step in the right direction

It’s amazing how many ideas you can come up with for brands that you don’t work for and today was no exception. In fact I was most productive during my lunch break, dividing a mini comms plan for new footwear company She’s So Shoes. I was asked to pull together a quick press release to […]

PR: Lost in translation

Have you ever spoken so passionately in client meetings that you don’t even understand what your saying? You know the meetings I mean – pitching in that big idea to get closer to your contacts to show them what you can do. Today, I’ve done something similar. I’ve spoken a pidgin English; a combination of […]