A dirt cheap PR stunt to promote a town of millionaires

When Kylie sang about being lucky (lucky, lucky, lucky), she must’ve been talking about Romford – because it’s no secret that the town has generated 51 millionaires since the National Lottery began in 1994. With such a golden reputation, communications agency Threepipe was invited to capitalise on this to ensure everyone knows about Romford’s good […]

Would you prefer a tattoo of your boss or £25k?

Crowd-sourcing was coined in 2006 by Wired Magazine. It was used to describe a job, which was usually fulfilled by an employee, that was outsourced to a group of people. Since then it’s been used by brands in a range of weird and wonderful ways. From ‘dead dog‘ jingles to BrewDog’s Twitter beer, it generates […]

PRs: How to host the perfect journalist meeting

There’s no doubt about it. When you’ve been in the PR game for a while, you get lazy. There’s no one turning point as to when this happens, but it’s not too long after you’ve found the gem of a journalist that will put something online moments after you’ve sent it – and they’re nice […]