What can Shazam’s charity collab teach us about marketing partnerships?

The Zoella’s, Sprinkle of Glitter’s and Thatcher Joe’s may be top the influencer scale this year. But, with technology moving at a rapid pace, how long is it until we place our interests, opinions and trust in Artificial Intelligence (AI) instead?  Siri, Alexa and Google Home are all brilliant at telling us the time, weather […]

Back to the Future Day: 21 October 2015

This Wednesday (21st October 2015) is the day that Marty McFly arrives in the future in Back to the Future Part II – no hoax. This year also marks the 30th anniversary of the first film, so it’s no surprise the media has dubbed the 21st: Back to the Future (BTTF) Day. Following a shaky […]

App brings new meaning to phrase ‘you snooze, you lose’

If you didn’t already know, it’s November. Or, as most men will try and convince you, ‘Movember‘. But, either way, that doesn’t change the fact that it’s dark, cold and miserable – three factors that make me want to hug the pillow in the mornings. And I’m not the only one. Chelsea Apps Factory has […]

Halloween 2014 is sponsored by…

In a dark room in a chilling office, set among a black backdrop of skyscrapers gracing the city’s skyline, shone a single glimmer of light. John stayed silent as he moved the cursor around his overworked computer screen. The window had been left open to curb the stench of late-night pizza. The draft surrounded John […]

If the cast of Friends joined Prime Time

This is brand new information! Ok, I fooled you. It isn’t really. But, shame on you if you’ve missed the media banging on about the upcoming 20th anniversary of the first episode of Friends. It’s literally been everywhere! And, not wanting to miss out, I’m going to give Ross, Rachel, Chandler, Monica, Joey and Phoebe […]

Phone boxes are a dead ringer for Lipton Ice Tea

Have you noticed anything different about your local phone box recently? Of course not. No one gives phone boxes the time of day anymore. So, it’s surprising that Pepsi has used them as part of its latest marketing campaign. Pepsi’s Lipton brand has taken over 5,000 ‘street kiosks’, close to convenience stores, to promote its […]

Ad slogan ‘Christians make better lovers’ causes underground frenzy

Take a seat eHarmony, Match.com and Uniform Dating, there’s a new matchmaker in town, Christian Connection, and it’s wasted no time in making itself known in 2014. The religious dating website may have been around since the millennium but outside of Christian circles, we can assume it’s not had much attention recently. Launching across the […]

Budding directors have 6 secs to impress John Lewis

John Lewis at Christmas has become a highlight for consumers with its heart-warming adverts – and now the department store’s insurance division is giving its customers the chance to shoot their own using Vine. Using the six-second video platform, customers are invited to direct their own stop-start motion picture inspired by the brand’s latest offering […]