The power of love (as demonstrated by PR campaigns)

After pancake day, PRs have another great opportunity to impress the press with quirky products, services and campaigns that promote love, hearts, flowers and… car insurance. Most Valentine’s Day campaigns are PR fluff and all are wholly unnecessary. But, as long as they’re limited to just 24 hours we can learn to live with it. […]

How to thank an Olympic GamesMaker

The perfect end to my perfect London 2012 Olympic experience was me furiously zooming my camera into the faces of our top athletes at the Athletes’ Parade. Ducking and diving to secure the best spot on The Mall, I was reminded of the success of the Games and how inspired the one million-strong crowds were […]