Royal Mail fails as brands attempt to cash in on World Cup buzz

Call me naive (although I’d prefer it if you called me Donna*), but I didn’t even realise until this week that postal officers could refuse to deliver mail that they deemed offensive. But they can, and they did, when they were handed the latest issue of marketing magazine The Drum. The front cover included the […]

Would you prefer a tattoo of your boss or £25k?

Crowd-sourcing was coined in 2006 by Wired Magazine. It was used to describe a job, which was usually fulfilled by an employee, that was outsourced to a group of people. Since then it’s been used by brands in a range of weird and wonderful ways. From ‘dead dog‘ jingles to BrewDog’s Twitter beer, it generates […]

Rightmove bids on Apprentice star

Leah Totton may have won the ‘The Apprentice‘ last night after Lord Sugar decided to back her beauty business, but that’s not the story. It’s Neil Clough, who was in the final five, that’s clocked a big opportunity. He was told repeatedly during his televised interview that his DIY estate agency website would fail. Why? […]

Is Dulux’s campaign a bit dry?

It’s safe to say that PRs are a tough bunch that can promote anything: people, places, things. Essentially, we’ll try and get coverage for any noun – and that now includes colours. Dulux’s campaign, featuring Girls Aloud star Nicola Roberts promoting Indigo Night, its shade of year, launched a couple of weeks ago and has […]

A right royal balls-up!

How I’d love to be a fly on the wall inside Clarence House press office dealing with Prince Harry’s headache which the tabloids have had their fun with this week. (Personally, I’ve discovered that the ‘crown jewels’ plastered across a double page spread is enough to put me off my breakfast.) It was all going […]