How Instagram is looking after users in mind, body and spirit

To be sung to the tune of Diddy’s anthem: The B. The U. The S. The Y, I’m busy. Work is all too easy to blame, but it’s not the only reason I’m feeling a little ‘arghhh’. Even planning shopping trips and holidays has become stressful thanks to the list of jobs they create. Working […]

Usher confesses his love for Cheerios in new campaign

There’s no denying that breakfast is big business. We’ve just seen fashion designer Anya Hindmarch give Kellogg’s Tony the Tiger a grrreat makeover and Shoreditch is awaiting the launch of its first Cereal Killer Café next month. So, it’s no surprise that celebrities are chewing their right arms off to be associated with the most […]

Halloween 2014 is sponsored by…

In a dark room in a chilling office, set among a black backdrop of skyscrapers gracing the city’s skyline, shone a single glimmer of light. John stayed silent as he moved the cursor around his overworked computer screen. The window had been left open to curb the stench of late-night pizza. The draft surrounded John […]

CLIC Sargent’s fundraising campaign is a joke

I’ll keep my intro short and sweet. Non-profit PR is a lot like this summer – hot. From Macmillan’s social media quick-win to Grassroots’ #StayAlive app, charities are proving that there’s lots of opportunities to raise awareness. But, when I first read about CLIC Sargent’s campaign, I thought it was having a laugh… and I […]

lastminute.com is behind the times with copycat campaign

Competitions are PR gold because they drive engagement with your target market. I’ve launched a few of them in my micro career – from the Best British Roast Dinner to the Best Dressed Pub – and it’s safe to say there’s no campaign that won’t allow you to bring out consumers’ competitive streak. But the […]

Alton Towers attracts younger crowd with CBeebies Land

CBeebies, the dedicated TV channel for under fives which is home to shows such as In the Night Garden and Charlie and Lola, may be losing viewers but that’s not enough to discourage Alton Towers from launching CBeebies Land. Merlin Entertainment is planning on rebranding part of the park to bring the struggling CBeebies brand […]