PR review: 2014

Never let it be said that PR, marketing and social media is easy… unless you’re trying to fail. This year, the industry has dug deep into its pockets of creativity to deliver great value for clients – with varying results. Reactive PR has been key for brands to achieve extra kudos this year – think […]

Burberry’s perfume campaign hits all the right notes

Just weeks after Z-lister Tara Reid launched her Shark scent – inspired by the ‘made for TV’ movie Sharkando 2 – Burberry has put her in her place by releasing My Burberry. A new fragrance inspired by the fashion brand’s iconic trench coat, the PR project brings together the perfect notes to create a seductive […]

You’re going to need a bigger budget! Tara’s tacky PR stunt

Not all PR stunts are equal. A recent PR stunt to rave about is the 888,000 ceramic poppies that have been ‘planted’ at the iconic Tower of London to commemorate the servicemen and women who died during the First World War. As part of a stunning art installation called Blood Swept Lands and Seas of […]