To be sung to the tune of Diddy’s anthem: The B. The U. The S. The Y, I’m busy. Work is all too easy to blame, but it’s not the only reason I’m feeling a little ‘arghhh’. Even planning shopping trips and holidays has become stressful thanks to the list of jobs they create. Working […]
When it comes to PR, charities are pushing themselves harder than ever to get noticed – and it’s paying off. From WaterAid’s social media waterfall to Macmillan’s tube strike tweet, charities aren’t just sticking to their marketing strategy, they’re also going after ‘quick wins’, which is putting pressure on press teams to generate more column […]
It’s World Water Day! To celebrate, Oritsé Williams from JLS opened a water wall in Canary Wharf, which highlights the name of WaterAid‘s supporters. Want to find out more? Hop over to Don Ferguson’s Omnirambles blog now.
All brands get to a stage where they have to stop and think of others by running, what we call in the industry, a ‘charidee’ campaign. One of my favourites this week is the Tower of London’s link up with Children in Need. To celebrate the BBC’s corporate charity – that helps more than 2,600 […]
In just a few days time, men (and some brave women) will spend the month growing and grooming their moustaches for Movember, a fundraising campaign to support Prostate Cancer UK. Launching 10 years ago in Australia, the rise and rise of the Movember movement has taken the world by storm. In 2012, 21 countries took […]
I assumed some smart brands would try and make a story out of the US Supreme Court considering legalising same sex marriages this week, but I didn’t expect vodka to be crossing the inner circle. Absolut and Smirnoff have shown their support by posting bespoke images across their social media channels, and Diageo’s Smirnoff did […]
I choose my blog posts carefully and there’s some battles I just don’t gallop into – like the horsemeat scandal. But, the time has come for me to comment on Burger King. The fast-food franchise is continuing to launch its kids meal toy giveaway this month – a My Little Pony. I’m in full support […]