Five ways to grow support with user-generated content

Every charity needs good content to help it stand out from the crowd. It gives you creative licence to persuade people to donate, buy or connect. But, digital marketing teams no longer need to scramble for news to push out. Not if they have a decent advocacy plan in place which encourages supporters to do […]

Crayola makes its mark with integrated campaign

It’s not often that this momentous event occurs in our lifetime. No, I’m not talking about eclipses, royal weddings or black Presidents. I’m talking about a new shade of blue. A few years ago US scientists (accidentally) created a new shade of blue – currently called YInMn – by blending chemicals. And, Crayola has jumped […]