Chuck E. Cheese needs some digital crackers to give its autism initiative some bite

Occasionally you can count on a mouse to the right thing. And, America’s Chuck E. Cheese‘s restaurant chain dedicating the first Sunday of the month to sensory play, for children with autism, is both morally and reputationally good.  Launching in time for World Autism Awareness Day last month, the organisation took a customer’s request to […]

If I ruled the company…

If you haven’t already noticed I’m pretty opinionated. But, in my defence, which hard-nosed PR and marketing blogger isn’t?  We’re just a couple of weeks into 2017 and I’ve already caught myself using the phrase, ‘It’s not how I’d run my company’ – an easy statement to make when you’re not in charge of very […]

Black and forth: TV’s ‘flawed’ diversity plans

Just hours after Channel 4 revealed its ‘20% by 2020′ diversity plans, Channel 5‘s Celebrity Big Brother threw out Ex-Coronation Street actor Ken Morley for repeatedly using racist and sexist language. What does this mean? We’ll probably be dancing two steps forward to equality, and one step back, all the way to 2020. Hats off […]

HMV calls for help as Twilight ends

I can’t read about failed music retailer HMV without feeling sorry for the brand and picturing Poppy Rose Cleere – the woman who gave the world live updates as the big bods culled staff in a mass firing. So, when I saw this well-received PR stunt my instant reaction was: ‘it’s great that they’re still […]

M&S challenges customers to DIY

High street retailer M&S’ latest idea to give iPads to staff in its wine and clothing departments to boost business is, quite frankly, a waste of money. The idea is that employees can use the devices to assist customers with finding out more on full product ranges and ordering items instantly to save time in […]