Celebrities, music and fashion: Is Kellogg’s a cereal offender? 

Strictly presenter Tess Daly has turned her hand to fashion and created a one-off dress… made of cereal.  In partnership with Special K, Tess designed the dress with with help from Petra Storrs – the woman behind some of Lady Gaga‘s most memorable looks – in a bid to shift the brand from a diet cereal to […]

Weight Watchers’ café is fuelled by social media

It’s not a case of bloggers’ block that’s kept me away for so long; it’s a lack of intriguing campaigns. But, just as I was about to give up hope… Weight Watchers opened the door to a very interesting concept. The weight-loss company has launched its first ‘Feel Good’ café in London, and social media […]

How to get people engaged online

If ‘co-production’ – consumers publishing material on social media that directly engages with an organisation – is the highest form of creative engagement, then I’ve still got a long way to go to master this social art form. According to Naoimh Looney, as read on The Wall blog, co-production provokes attention-grabbing material and helps businesses […]