Earned media gone bad

After reading an interesting blog this week by Deborah Bates from Red Rocket Media on The Wall about earned media I was grateful for the clear definition as to what it is. I was even more grateful that it fits in tightly to my job description. Earned media is just a new buzz word for […]

Virgin’s new competition is out of this world

Just days after the world said goodbye to modest hero Neil Armstrong, Virgin Atlantic has announced its latest ‘out of this world’ competition campaign which will see one frequent flyer a win a trip to space. ‘Mission Galatic‘ will reward the user with the most ‘elevate’ points with a trip on Virgin’s sub-orbital space flight. […]