Top airlines use Christmas holidays to connect with customers

There’s no doubt that 2014 has been the year of the charity campaign. From Macmillan’s reactive tube strike tweets to SOS Children’s Villages’ video, and every hashtag in between, it’s embraced smart PR with open arms. But, before I dish out any awards for creativity, it seems there’s a new challenger in town – the […]

SOS! Charity campaign lacks social media edge

I have two words for you: guest blog. Hop over to Don Ferguson’s blog – Omnirambles – and read my latest PR and social media offering here. It suggests three ways that SOS Children’s Villages could improve its video campaign, which has secured more than 10.3m views in four days. Enjoy!