Can I quote you on that? Part 2: 1D

The General Election ended weeks ago, but that hasn’t stopped boy band super power One Direction from launching its social action manifesto. The X Factor’s most popular product is supporting Action/2015, encouraging fans to share ideas on how they would improve the world. To support the campaign, the band has issued this statement: “Time and […]

Chill out! BGT and Nando’s accused of getting people hot under the collar

Is it me, or are people losing their nerve?  After the Britain’s Got Talent grand final on Sunday, Ofcom and ITV started the working week with almost 200 complaints aimed at judges Amanda Holden and Alesha Dixon for their flesh-led wardrobe.  It was all “Too much cleavage for a family show” and “It’s not appropriate attire pre-Watershed.” Ridiculous! Unless […]

Halloween 2014 is sponsored by…

In a dark room in a chilling office, set among a black backdrop of skyscrapers gracing the city’s skyline, shone a single glimmer of light. John stayed silent as he moved the cursor around his overworked computer screen. The window had been left open to curb the stench of late-night pizza. The draft surrounded John […]

Burberry’s perfume campaign hits all the right notes

Just weeks after Z-lister Tara Reid launched her Shark scent – inspired by the ‘made for TV’ movie Sharkando 2 – Burberry has put her in her place by releasing My Burberry. A new fragrance inspired by the fashion brand’s iconic trench coat, the PR project brings together the perfect notes to create a seductive […]

#StayAlive: life-saving technology

When it comes to PR, charities are pushing themselves harder than ever to get noticed – and it’s paying off. From WaterAid’s social media waterfall to Macmillan’s tube strike tweet, charities aren’t just sticking to their marketing strategy, they’re also going after ‘quick wins’, which is putting pressure on press teams to generate more column […]

It’s a dogs’ life: Absolute Radio crowd-sources song lyrics

I love a good crowd-sourcing project but I didn’t expect to read tonight that Absolute Radio listeners were asked to share their dead dog memories to create a new song. Radio station host Geoff Lloyd launched the ‘Dead Dog Memorial Song‘ after he asked people to share their favourite dog moments – such as eating […]

Cineworld indulges in childish insults

Cinema brands get my goat. Why? Because they clearly don’t understand social media, but continue to put people in charge that either say too little or far too much – to the point where they insult their customers. A few months ago I blogged about Odeon, which failed to respond to a Facebook status complaining […]

PR: Lost in translation

Have you ever spoken so passionately in client meetings that you don’t even understand what your saying? You know the meetings I mean – pitching in that big idea to get closer to your contacts to show them what you can do. Today, I’ve done something similar. I’ve spoken a pidgin English; a combination of […]

Can Brit bloggers turn on the BBC?

US bloggers are hogging the limelight right now – broadcaster CBS has bought the rights to transform Tumblr blog Hollywood Assistants into a TV comedy series called 20-Nothings, according to digital and social media newsfeed Mashable. If you’ve not had a look before, do – this video and picture led blog is very tongue in […]