John Lewis had a galactic Christmas campaign budget, but it couldn’t prepare for this…

As the world ‘ooh-ed’ and ‘ahh-ed’ at John Lewis’ 2015 Christmas campaign, #ManOnTheMoon, I purposefully looked away.  Avoiding the hype, I like to make my own decisions when it comes to ‘big deal’ media. As a result, I’ve not seen Lord of the Rings; I didn’t finish the Harry Potter series; and I never even […]

Guardians of the Galaxy rewind time by breathing new life into cassettes

Don’t be fooled. Actors don’t make good movies great. Nor do directors, producers or special effects teams. It’s all in the music. Don’t believe me? This interesting BBC4 documentary series proves it. And, one film that’s made the most of its soundtrack is this year’s Marvel sensation: Guardians of the Galaxy. Featuring 10cc’s I’m Not […]

#StayAlive: life-saving technology

When it comes to PR, charities are pushing themselves harder than ever to get noticed – and it’s paying off. From WaterAid’s social media waterfall to Macmillan’s tube strike tweet, charities aren’t just sticking to their marketing strategy, they’re also going after ‘quick wins’, which is putting pressure on press teams to generate more column […]

69% of Londoners use their iPhone on the toilet… and other top trends

Technology might have come a long way since the first generation iPhone launched in 2007, but we certainly haven’t. We can’t go anywhere without it apparently. According to mobile phone network Three, more than two-thirds of Londoners continue tweeting and texting on the toilet. The infographic also shows that we’re using our phones most for […]

Blippar’s kids campaign takes off

Augmented Reality advertising tool Blippar has really taken off in its latest campaign. Blippar’s created a unique platform to transform holidaymakers’ passports into a unique game station, packed with fun activities, to keep kids occupied on flights. Although it’s a bit late for the summer, the industry’s busiest period, it’s still a great use of […]