What’s love got to do with it? Match.com partners with Mensa

There comes a time when you have to admit that your blog life is better, and far more interesting, than your love life. On Prime Time we’ve had a range of heart-shaped posts in the past. From wanting to break up with clients and top Valentine’s Day campaigns to Christian dating advertising slogans and kinky […]

How many fingers has your Kit Kat got?

I got quite excited seeing an advert for a limited edition five-fingered Kit Kat on the way home from work this evening. It stopped me right in my tracks, so much so I texted a friend dubbing the campaign ‘genius’. But, I did a bit of digging on the new ‘extra break’ campaign only to […]

Smirnoff embraces the spirit of same sex marriage

I assumed some smart brands would try and make a story out of the US Supreme Court considering legalising same sex marriages this week, but I didn’t expect vodka to be crossing the inner circle. Absolut and Smirnoff have shown their support by posting bespoke images across their social media channels, and Diageo’s Smirnoff did […]

I can’t keep up with Paddy Power’s pants

It seems that bookmaker Paddy Power has run out of its ‘luck of the Irish’ after its latest PR stunt insulted Cheltenham Festival organisers. What is this offending article? A 60-ft pair of pants. Yes, you heard me -pants. Paddy commissioned a giant airship to float above the race track – to give punters some […]