Why we’re not ‘dog’ tired of the emoji trend just yet

What can I say? I aspire to run my own business, buy a house and have a bulldog (or two). I just find them adorable. And with the return of Eastenders’ Lady Di this week, I was like a kid at Christmas watching my favourite soap.   So, to read that the Dogs Trust has […]

PR review: 2014

Never let it be said that PR, marketing and social media is easy… unless you’re trying to fail. This year, the industry has dug deep into its pockets of creativity to deliver great value for clients – with varying results. Reactive PR has been key for brands to achieve extra kudos this year – think […]

Usher confesses his love for Cheerios in new campaign

There’s no denying that breakfast is big business. We’ve just seen fashion designer Anya Hindmarch give Kellogg’s Tony the Tiger a grrreat makeover and Shoreditch is awaiting the launch of its first Cereal Killer Café next month. So, it’s no surprise that celebrities are chewing their right arms off to be associated with the most […]

Guardians of the Galaxy rewind time by breathing new life into cassettes

Don’t be fooled. Actors don’t make good movies great. Nor do directors, producers or special effects teams. It’s all in the music. Don’t believe me? This interesting BBC4 documentary series proves it. And, one film that’s made the most of its soundtrack is this year’s Marvel sensation: Guardians of the Galaxy. Featuring 10cc’s I’m Not […]

DVD release has people running for their mums

Hotel chains are definitely upping their game when it comes to PR stunts and marketing campaigns. It was only last week that I blogged about Ibis’ bunny room and now Holiday Inn has caught my eye. Holiday Inn Camden partnered with Universal Pictures’new thriller Mama and transformed one of its rooms into terrifying horror experience […]