#StayAlive: life-saving technology

When it comes to PR, charities are pushing themselves harder than ever to get noticed – and it’s paying off. From WaterAid’s social media waterfall to Macmillan’s tube strike tweet, charities aren’t just sticking to their marketing strategy, they’re also going after ‘quick wins’, which is putting pressure on press teams to generate more column […]

The power of love (as demonstrated by PR campaigns)

After pancake day, PRs have another great opportunity to impress the press with quirky products, services and campaigns that promote love, hearts, flowers and… car insurance. Most Valentine’s Day campaigns are PR fluff and all are wholly unnecessary. But, as long as they’re limited to just 24 hours we can learn to live with it. […]

Who put Muse in charge?

I agree with Polly Cziok, head of communications and consultation for the London Borough of Hackney in this week’s PR Week, on Teignbridge District Council‘s leader inviting Muse to run its services for a day after they carried the Olympic torch in the area. It’s a loose invitation with an even looser brief which I doubt will amount to […]