A three-course reason why Death Row Dinners was doomed from the start

17th September 201419th November 2014 Prime Time Brands, Events, Marketing, PR, Social media, Top news account, America, back to the future, backlash, bad taste, balance, Brixton, buzz, campaign, chef, cinema, company, consumers, crass, creative, credibility, crisis, critic, customer, Daily Mail, death row, dessert, dignity, distasteful, East London, emotion, experiential, film, flavour, followers, food, foodie, hospitality, Hoxton, idea, industry, ingredient, inmates, Inside Death Row, inspire, integrity, interactive, Knorr, last request, lockdown, main, marketing, meals, moments, movie, negative, organise, pop-up, portion, PR, prison, prisoner, promotion, pudding, real life, rebel, Restaurant, safe, screening, secret cinema, sentence, shawshank redemption, show, Silence, sinking ship, Sir Trevor McDonald, social media, standard, starter, supper club, taste, The Clink, theme, three courses, trivial, trivialise, TV, tweet, Twitter, US, wings Leave a comment

From sticking chefs in bins for Knorr Sauces to ‘tweet what you eat‘ trends, we know the hospitality industry has moments where it thinks outside the box and spreads its creative wings. But, even when it’s pushing the boundaries to connect with consumers, it has to retain a portion of dignity. And that means steering […]

What a day for a lovely campaign!

13th February 20149th June 2015 Prime Time Advertising, Brands, Marketing, PR, Research, Social media, Top news, TV 14, advertising, appeal, billboard, Blog, brand, cable, campaign, Caribbean, cheap, company, competitor, complement, connect, couple, coverage, customer, customer service, describe, Digital Spy, disruptive e-marketing, email, February, finish, flirt, Freeview, Friday, game, gamer, generate, hash tag, holiday, inbox, Lida, love, low cost, market, marketing, memorable, MHP Communications, open, open rate, PDA, Post, PR, price, razor, ready meal, romance, romantic, rose, score, sell, sentence, shareability, slogan, social media, St Valentine's, store, Stratford, stunt, survey, tacky, tag line, tongue in cheek, TV, Twitter, underwear, unnecessary, Valendine, Valentine, Valentine's day, value, Virgin, weekend, Wilkinson Sword, wolf whistle, Year Leave a comment

V… Va… Val… Valentine… No. I can’t quite finish that sentence but we both know what this blog post is going to be about don’t we? That’s right. Friday, 14th February. You know the score. That time of the year where companies don’t just sell those holidays, razors or games. It markets love too. Here’s […]

Christmas campaign round-up 2013

13th December 2013 Prime Time Brands, Events, Marketing, PR, Research, Social media, Top news 2013, angle, Battersea, Battersea Dogs Home, be more dog, Blog, brand, call of duty, campaign, carol, charitable, charity, children, Christmas, classic, clever, coffee, complement, Costa, count, customer, customers, death, dig, dinner, director, dogs, donate, executive, exit, face, festive, fluff, game, gift, give, golden goose, grand theft auto, happy new year, Harvey Nichols, hash tag, headline, high street, hire, homeless, industry, Joe Leslie, key message, laugh, leader board, limited edition, mad, merry, mistletoe, money, newspaper, O2, paper, parent, party, PR, PR Example, present, Prime Time, prime timers, prioritise, public relation, pun, relate, research, retail, science, season, sentence, sink plug, sir cliff richard, smirk, social media, song, speed, spent, st mungos, store, stunt, survey, the drum, tin, tweet, Twitter, virus, wine, winter, women, work, youth music Leave a comment

With Christmas just around the corner, PRs are working at top speed to make the papers with their ‘quick and dirty’ festive stunts. And because Christmas is the season of giving, I’m doing the digging to present you with the industry’s top campaigns this month. I’m actually giving you two gifts because I’ve just noticed […]

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