Halloween 2014 is sponsored by…

In a dark room in a chilling office, set among a black backdrop of skyscrapers gracing the city’s skyline, shone a single glimmer of light. John stayed silent as he moved the cursor around his overworked computer screen. The window had been left open to curb the stench of late-night pizza. The draft surrounded John […]

A perfect World Cup tweet gone wrong

I’ve decided that when Taylor Swift first sang the words ‘I knew you were trouble when you walked in’ she was talking about one of two things: 1D’s Harry Styles or the perils of social media. Social media is a bear trap for brands and the latest honey to lure them in is the World […]

How Sainsbury’s redeemed itself AFTER it mocked slavery

Heard the one about a Sainsbury’s employee promoting the Oscar-winning DVD release of 12 Years… by dressing up a mannequin as a slave? Unfortunately, it’s true. And, thanks to Twitter, everyone can laugh at the Oxford store’s faux pas – which seemingly mocks, condones and glamourises slavery all at the same time (which is no […]

Birds Eye gets social media savvy with Mas#Tags

You’ve probably heard of the ‘tweet what you eat’ concept, but now you can eat what you tweet thanks to Birds Eye. That’s right, the food brand has moved away from its traditional potato waffles, hash browns and fish fingers in favour of Mas#Tags. Inspired by social media, the potato shapes include emoticons and symbols […]

Sainbury’s has some Front

Sainsbury’s has hit its feud with lads’ mag Front on the head by finally agreeing to put it back on the shelves of its supermarkets as of next month. For years it (hypocritically) shunned Front for its commercial mix of BFG (booze, fashion and girls), but had no problem with putting FHM, Zoo and Nuts through the […]