lastminute.com is behind the times with copycat campaign

Competitions are PR gold because they drive engagement with your target market. I’ve launched a few of them in my micro career – from the Best British Roast Dinner to the Best Dressed Pub – and it’s safe to say there’s no campaign that won’t allow you to bring out consumers’ competitive streak. But the […]

Is London Duck Tours headed for a watery grave?

It’s been a good week for ducks. Or rather, it had been before London Duck Tours’ bus-boat caught on fire in the Thames this afternoon, leaving passengers to jump overboard. Now I’ve seen those bus-boats poodling around the capital and I can’t say I’d jump at the chance to take a ride. While the brand […]

How many fingers has your Kit Kat got?

I got quite excited seeing an advert for a limited edition five-fingered Kit Kat on the way home from work this evening. It stopped me right in my tracks, so much so I texted a friend dubbing the campaign ‘genius’. But, I did a bit of digging on the new ‘extra break’ campaign only to […]