adidas x Parley sustainability campaign steps up

While Nike has had its head turned by Nigerian World Cup football kit hysteria this month, rival adidas has quietly ensured it’s not ‘sold out’ to commercialism [entirely] – by launching its sustainable Parley range. Working with Parley, a network organisation of leaders who purposefully come together to tackle ocean destruction, Adidas has co-created a […]

Brands bark for Year of the Dog

Finally a calendar date that truly speaks to me: Year of the Dog, baby! I haven’t given my friends such a good laugh since the time I told them that my ‘plan B’ is to become a professional dog walker, groomer and hospitality entrepreneur (in that order) because it’d do wonders for my positive wellbeing. […]

Unapologetic Adidas stands up for LGBT rights

2016 is the year of diversity. Or is it? The buzzword on everyone’s lips, we’ve already gone through the painful process of watching Oscars President Cheryl Boone Isaacs look nervous as an all-white cast of actors swooped across nomination lists for an awards ceremony taking place during America’s Black History Month. For this to happen […]

Animal charities grow in campaign confidence

I’m not really an animal person. I had a hamster and a rabbit when I was growing up. Sally the hamster lasted a few years and Snowy the rabbit lasted a few days. Don’t ask! But, with more than 16,000 endangered species threatened with extinction, wildlife charities are having to think outside the box to […]