More brands suffer at the hands of social media

First there were hurricanes, and shootings. Then there was horsemeat and a Royal baby. What have these events got in common? They’ve all prompted (foolish) companies to jump on the bandwagon to promote their brands. But, more often than not, the PR and marketing team’s rushed efforts lead to a grovelling apology after a consumer […]

Jelly Babies advert bombs before royal baby arrives

“When’s Kate due?” my friend in Sydney keeps asking me. It must be soon judging by the number of campaigns that are already launching in readiness for the new Prince or Princess of Cambridge’s arrival. First there was Roberts Bakery, and the UK’s most expensive loaf of bread priced at £30 loaf of pop, and […]

Will Mayfair make it back on the Monopoly board?

They say that you’ve got to evolve to keep up with the times and Hasbro’s classic board game, Monopoly, is doing just that to stay current. Earlier this year, the iron was kicked out of the game and replaced with a cat after Facebook fans voted it in with almost a third of the vote. […]

What have you been talking about in 2012?

As the year comes to an end, search engines and social media platforms are evaluating what people were most interested in during 2012 – the year where global sporting events and celebrity status carried even more weight than normal. Most of the results across the board are similar but there are some curve balls. Here’s […]

A right royal balls-up!

How I’d love to be a fly on the wall inside Clarence House press office dealing with Prince Harry’s headache which the tabloids have had their fun with this week. (Personally, I’ve discovered that the ‘crown jewels’ plastered across a double page spread is enough to put me off my breakfast.) It was all going […]