Volvic goes back to its roots with Tough Mudder deal

I have a confession to make. Seven months ago I completed the incredible Tough Mudder challenge, and sometimes I wear my victory t-shirt to the gym to subtly show other people on the treadmill how brilliant I am. By the way, it feels good. If you don’t know what Tough Mudder is, I’ll pop it […]

Aflac duck ruffles feathers after riding the subway

Ey up duck! I’ve got to hand it to Aflac for using a duck to promote its insurance business by letting it do its thing in New York, including riding the subway. The Aflac duck has been part of the company’s brand identity since 1999, after an advertising executive walking around Central Park muttering the […]

Jelly Babies advert bombs before royal baby arrives

“When’s Kate due?” my friend in Sydney keeps asking me. It must be soon judging by the number of campaigns that are already launching in readiness for the new Prince or Princess of Cambridge’s arrival. First there was Roberts Bakery, and the UK’s most expensive loaf of bread priced at £30 loaf of pop, and […]

Social media – a lot like putting your pants on.

This morning I popped into the Technology for Marketing and Advertising (TFM&A) exhibition to sit in on a few seminars. This morning’s best talk was on ‘social brand management’ led by Scott McKee from Birddog, a digital and brand consultancy, and Gareth Case from Xuber, a specialist commercial insurance company. They addressed the challenge faced […]