Twitter allows brands to target users through emoji

My friends all know that I love three things: Bulldogs, Michael Jackson and emoji (order subject to change). I can’t help it – each one makes me smile, lifts my spirits and puts a spring in my step. And, I’m loving that the latter is still riding high with users and brands alike. A trend […]

Brands aim to empower people this World AIDS Day

World AIDS Day, which gives people an opportunity to unite in the fight against HIV, takes place on Tuesday 1st December (which also happens to be Giving Tuesday too). With 100,000 people in the UK living with HIV, and 34 million globally, it’s a significant campaign brought to life with a simple red ribbon. At […]

Christmas campaign round-up 2013

With Christmas just around the corner, PRs are working at top speed to make the papers with their ‘quick and dirty’ festive stunts. And because Christmas is the season of giving, I’m doing the digging to present you with the industry’s top campaigns this month. I’m actually giving you two gifts because I’ve just noticed […]

Costco begs for forgiveness after being caught out on Twitter

I’m normally an advocate for social media silence, but national retailer Costco was quick to repent for its sins with a statement – after the brand was caught out last week. To put it into context, a Californian pastor noticed that a stack of Bibles were labelled as fiction in one of its stores. Now, […]

Would you prefer a tattoo of your boss or £25k?

Crowd-sourcing was coined in 2006 by Wired Magazine. It was used to describe a job, which was usually fulfilled by an employee, that was outsourced to a group of people. Since then it’s been used by brands in a range of weird and wonderful ways. From ‘dead dog‘ jingles to BrewDog’s Twitter beer, it generates […]

PR: a step in the right direction

It’s amazing how many ideas you can come up with for brands that you don’t work for and today was no exception. In fact I was most productive during my lunch break, dividing a mini comms plan for new footwear company She’s So Shoes. I was asked to pull together a quick press release to […]