KFC comes clean after making up fictitious food blogger

Bloggers have taken the world by storm in the last few years. [Insert personal praise for Prime Time here]. Why? Because, the content they post is C.A.T: credible, authentic and trustworthy. The social influencers that have risen up out of the ranks – having turned their hobbies into businesses – may be slightly compromised thanks […]

How Instagram is looking after users in mind, body and spirit

To be sung to the tune of Diddy’s anthem: The B. The U. The S. The Y, I’m busy. Work is all too easy to blame, but it’s not the only reason I’m feeling a little ‘arghhh’. Even planning shopping trips and holidays has become stressful thanks to the list of jobs they create. Working […]

Why Captain Morgan’s right to challenge the US Constitution

We all know that most brands are good at PR, but very few are effective at adding value to the wider conversation. They’re frightened to have an opinion for fear of rocking the boat and alienating their customer base. Of course, companies can also push the boundaries too far. Think Paddy Power who just doesn’t […]

Brands aim to empower people this World AIDS Day

World AIDS Day, which gives people an opportunity to unite in the fight against HIV, takes place on Tuesday 1st December (which also happens to be Giving Tuesday too). With 100,000 people in the UK living with HIV, and 34 million globally, it’s a significant campaign brought to life with a simple red ribbon. At […]

How to avoid an almighty social media fail

Over the last few weeks I’ve been reminded that social media can do good as well as evil. With up to 3m slurs being shared on Twitter each week, according to figures published in Daily Mirror earlier this year, almost anything can fuel trolls’ fire to spread negative and hurtful comments. More recently the Star Wars film […]

Three reasons why *those* Protein World adverts ruffled my feathers

Earlier this week I cheerfully skipped onto the tube. Not because I was on my way home from work, but because I’d read that Protein World‘s contract with Transport for London had come to an end. In essence, no more sexist ‘Are you beach ready?’ adverts to ruin my commute. Hallelujah! With research claiming that more than 60% of […]

Animal charities grow in campaign confidence

I’m not really an animal person. I had a hamster and a rabbit when I was growing up. Sally the hamster lasted a few years and Snowy the rabbit lasted a few days. Don’t ask! But, with more than 16,000 endangered species threatened with extinction, wildlife charities are having to think outside the box to […]