Did PwC calculate a PR opportunity when it handed out the wrong Oscars envelope?  

As I type this blog, thousands of people are probably Googling PwC, but not for accountancy advice. The professional services giant is more likely to be researched for the award-winning role it played in the Oscars 2017 ‘Best Picture’ blunder. Genuine mistake or risky PR stunt?  Either way, it took the 88th Academy Awards ceremony from […]

A dirt cheap PR stunt to promote a town of millionaires

When Kylie sang about being lucky (lucky, lucky, lucky), she must’ve been talking about Romford – because it’s no secret that the town has generated 51 millionaires since the National Lottery began in 1994. With such a golden reputation, communications agency Threepipe was invited to capitalise on this to ensure everyone knows about Romford’s good […]

Is it ever acceptable for a dictionary to be a dick on social media? 

Manning your organisation’s social media control decks is both a blessing and a curse. On the one hand you’re in the privileged position to be the sole voice of the company. Whether you spend all day responding to customer service queries or exercise your poetic licence to raise awareness, there’s no limits to how digital […]

Three reasons why *those* Protein World adverts ruffled my feathers

Earlier this week I cheerfully skipped onto the tube. Not because I was on my way home from work, but because I’d read that Protein World‘s contract with Transport for London had come to an end. In essence, no more sexist ‘Are you beach ready?’ adverts to ruin my commute. Hallelujah! With research claiming that more than 60% of […]

Why United was right to throw a passenger off a plane

We all get a little over excited when we’re on holiday. And, thanks to social media, we’re able to spill this excitement onto our friends’ news feeds by checking in on Facebook at the airport or hashtagging #ComeFlyWithMe on Twitter from the time we leave the house to the moment we land at our destination. But, there’s an unwritten […]

The billboard bonanza edition

With digital gaining new ground every day, it’s easy to be consumed by the likes of Instagram campaigns and charity apps.  But, sometimes it pays to go back to basics – and billboards never disappoint. Last week Carlsberg got people talking (and drinking) by announcing it was giving away free beer through an advert on […]

The Academy tweets the perfect tribute to Robin Williams

When I woke up this morning I had a #WhileYouWereSleeping hashtag moment after reading that Oscar-winning actor Robin Williams has died at the age of 63. As the world’s media look for people who ‘knew him well’ for sofa interviews, finalise their obituaries and monitor celebrity tributes, there’s just one thing I’m interested in today: The Academy. Eight hours ago […]

Secret Cinema drove at 88mph… and stalled

Thousands of angry Back to the Future fans took to social media to express their frustration at the late cancellation of Secret Cinema‘s launch event this evening – and who can blame them? It’s a serious PR fail which was always going to end badly. Yes, the organisers have said sorry and used social media […]