Time To Talk Day: 3 brand campaigns that shout the loudest

It’s Time To Talk Day, a movement that shines a spotlight on the benefits of talking openly about mental health – and it’s never been more relevant. It arrives just days after The Prince’s Trust launched its annual Youth Index report that revealed that young people’s happiness and confidence are at their lowest levels since the series […]

SAS please someone help me, litter’s not healthy!

Sometimes, but not often, I write a blog full of praise for a company’s PR and marketing activity. Think Clean & Clear, Usher vs Cheerios and My Burberry to name a few. If you’ve been following Prime Time you’ll know that I like tattoos. So, when Charity Digital News highlighted that Surfers Against Sewage (SAS) […]

Royal Mail fails as brands attempt to cash in on World Cup buzz

Call me naive (although I’d prefer it if you called me Donna*), but I didn’t even realise until this week that postal officers could refuse to deliver mail that they deemed offensive. But they can, and they did, when they were handed the latest issue of marketing magazine The Drum. The front cover included the […]