Social media – a lot like putting your pants on.

This morning I popped into the Technology for Marketing and Advertising (TFM&A) exhibition to sit in on a few seminars. This morning’s best talk was on ‘social brand management’ led by Scott McKee from Birddog, a digital and brand consultancy, and Gareth Case from Xuber, a specialist commercial insurance company. They addressed the challenge faced […]

The IOC is wrestling to drop this Olympic sport

It’s been six months since the end of the London 2012 Olympic Games but the international sporting event is still generating plenty of coverage this week: Leading the pack is South African Paralympic gold medallist and double amputee Oscar Pistorius who’s recently denied murder after his model girlfriend Reeva Steenkamp was found dead at his […]

Selfridges calls for brands to be silent

Here’s a great campaign from Selfridges which has great appeal by blending new and old. The ‘No Noise’ campaign, launched today, has challenged famous brands to delete its iconic advertising and packaging slogans, logos and images to create limited edition ‘de-branded‘ bottles and jars. From Heinz Tomato Ketchup to Marmite, Selfridges wants to place these […]