Chuck E. Cheese needs some digital crackers to give its autism initiative some bite

Occasionally you can count on a mouse to the right thing. And, America’s Chuck E. Cheese‘s restaurant chain dedicating the first Sunday of the month to sensory play, for children with autism, is both morally and reputationally good.  Launching in time for World Autism Awareness Day last month, the organisation took a customer’s request to […]

IMG_2817-1.PNG

KitKat demands customers take a YouTube break with complex campaign

Ask anyone who knows me from my college days and they’ll say that I was synonymous with KitKat Chunky bars.  When the limited edition Orange flavour came out no one saw me for a month because I spent all my time giving the canteen vending machine a nudge hoping at least two would drop out. […]

Five geeky conversation starters to prove to the office you’re more than just a pretty face

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.“ No truer words were ever spoken than by Ferris Bueller (aka 80s heartthrob Matthew Broderick). Although he was talking about a day off school, it still applies to the jobs we do. While I was trying to […]

Roses are red, PR is blue. This year brands are saving all their love for you

New research shows that Brits are set to spend £1.9bn on spoiling their loved ones this Valentine’s Day – and the ‘purchase party’ kicks off today. It seems as though my invite has been lost in the post, and it’s not the first time. At least now I’ve got the scientific evidence I’ve been waiting […]

Madonna’s like a virgin when it comes to social media

Is the Queen of Pop, Madonna, trying to tell us that she’s ‘like a virgin’ when it comes to social media? Or perhaps her PR manager has taken a ‘holiday’? Whatever the reason, it seems she just can’t help diving into global issues to tell the world something important: buy her 13th studio album, #RebelHeart. […]

The Academy tweets the perfect tribute to Robin Williams

When I woke up this morning I had a #WhileYouWereSleeping hashtag moment after reading that Oscar-winning actor Robin Williams has died at the age of 63. As the world’s media look for people who ‘knew him well’ for sofa interviews, finalise their obituaries and monitor celebrity tributes, there’s just one thing I’m interested in today: The Academy. Eight hours ago […]

Macmillan strikes it lucky with tube tweet

Relax. The tube strikes are over…for now. But, in the few days they caused chaos in the capital, they had a great publicist: front page of the Evening Standard, infographics and a hashtag! It’s a hat-trick that PRs like me can only dream of. But, while you were complaining/celebrating/not caring (delete as appropriate) about how […]

The Barbour shop spruces up with a lick of paint

Despite the smog, I rocked up to work yesterday morning in my SLB (Summer Liddesdale Barbour) which is something that I bought just before every high street store decided to introduce them. Not that I’m bitter or anything. But now fans are being given the chance to up their game by adding a spark of […]

Magnum (P.I) fans hunt for Holland dress

I can’t remember the last time I had a Magnum. Lent aside, it’s a premium product for premium people. I’m more of a Cornetto girl. But, to celebrate Magnum’s 25th birthday, Unilever – the company behind the Ambu-lunch PR stunt – has teamed up with fashion designer Henry Holland to create a limited edition ice-cream […]