PR Review: 2015

Media agencies spend thousands of pounds crafting the perfect message for its clients. But in 2015, cheap controversy helped the likes of Merseyside Police, Protein World and Penguin Books achieve success all on their own. Not necessarily the right kind, but success nonetheless.   If inappropriate and mis-timed slogans and status updates weren’t shocking enough, […]

Black and forth: TV’s ‘flawed’ diversity plans

Just hours after Channel 4 revealed its ‘20% by 2020′ diversity plans, Channel 5‘s Celebrity Big Brother threw out Ex-Coronation Street actor Ken Morley for repeatedly using racist and sexist language. What does this mean? We’ll probably be dancing two steps forward to equality, and one step back, all the way to 2020. Hats off […]

How Decoded is on a mission to make everyone feel comfortable with coding

I don’t tend to make a habit of being in Central London before 9am on a Saturday, but I chose to break my own rules as part of my quest on learning how to code. International technology school Decoded has generated a bit of a buzz in recent months. From Brand Republic‘s Editor in Chief […]

#StayAlive: life-saving technology

When it comes to PR, charities are pushing themselves harder than ever to get noticed – and it’s paying off. From WaterAid’s social media waterfall to Macmillan’s tube strike tweet, charities aren’t just sticking to their marketing strategy, they’re also going after ‘quick wins’, which is putting pressure on press teams to generate more column […]

Let’s be Frank about Austravel’s PR stunt…

If you walked down to Liverpool Street station this week, you were in for a PR surprise. But, you had to look carefully. If you blinked, you’d miss it (probably). Frank PR teamed up with Austravel, a tour operator, to promote its holiday destinations by creating a hole in the ground to show consumers what […]

Would you Google women’s rights? You will now

The last few posts I’ve written have covered fun and quirky PR campaigns. From One Direction launching its own day to Aflac letting a live mascot ride the New York subway, these brands have generated talkability. But this stunt, by Ogilvy & Mather for UN Women in Dubai, tackles an important global issue in an […]

Virgin delivers a classy TV campaign

Well here it is – the first time I’m using the happy / sad faces to refer to a campaign on Prime Time. Drum roll please. The first campaign is from Virgin Media’s TiVo… and… it’s … positive. Goodness knows how much this ITV and Channel 4 advertising stunt cost the company, but I think […]

Earned media gone bad

After reading an interesting blog this week by Deborah Bates from Red Rocket Media on The Wall about earned media I was grateful for the clear definition as to what it is. I was even more grateful that it fits in tightly to my job description. Earned media is just a new buzz word for […]