It’s a dogs’ life: Absolute Radio crowd-sources song lyrics

I love a good crowd-sourcing project but I didn’t expect to read tonight that Absolute Radio listeners were asked to share their dead dog memories to create a new song. Radio station host Geoff Lloyd launched the ‘Dead Dog Memorial Song‘ after he asked people to share their favourite dog moments – such as eating […]

Rightmove bids on Apprentice star

Leah Totton may have won the ‘The Apprentice‘ last night after Lord Sugar decided to back her beauty business, but that’s not the story. It’s Neil Clough, who was in the final five, that’s clocked a big opportunity. He was told repeatedly during his televised interview that his DIY estate agency website would fail. Why? […]

My Little Mistake…by Burger King

I choose my blog posts carefully and there’s some battles I just don’t gallop into – like the horsemeat scandal. But, the time has come for me to comment on Burger King. The fast-food franchise is continuing to launch its kids meal toy giveaway this month – a My Little Pony. I’m in full support […]

Ignite my fire for PR

It’s the 2nd January 2013. New year, new resolutions and new outlooks for life are officially in place. Today I got comfortable in my desk chair for the first time in two weeks, opened my to-do list and taught myself how to touch type all over again. I’m in PR. I can do anything and […]